#WMPC & #WMPU

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At a high academic institution I believed it was important that we differentiate our university and highlight our major separators: Our location, what happens within our location and our powerful alumni base. The World's Most Powerful City speaks for itself, Washington DC is where the most impactful decisions for the World are made, often 4 blocks from our gym at the White House. World's Most Powerful University spoke to our alumni base and the connections that can be made when you earn a degree from this institution. It was important to me that on every social media post we remind our recruits on these factors that no other institution could stack up. The players and families that valued this the most would end up on our roster. 

#NCStateBracketFacts #NCStBracketFacts #MDBracketFacts

Making it into the NCAA tournament when you're squarely on the bubble is a nerve wracking experience. As a competitor I want to give my program every advantage possible and this strategy clearly worked as we were never left out of the NCAA tournament while on the bubble. The selection committee when they arrive at Indianapolis is sequestered from outside communication. Knowing this my strategy to state our case of why us was to share the most important facts via social media and tag the pundits that would be on TV that would have the best chances of repeating the favorable information we sent out, especially during the championship game broadcasts on Saturday and Sunday of the final week of the season. True to form, broadcasters would repeat our facts verbatim. Is this what got us in? We will never know, but I know it didn't hurt us!