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During the summer of 2016 Coach Nima filled in on the recruiting trail for Coach Mark Turgeon while he was coaching with Team USA. During this time, Nima utilized a social media strategy to have recruits intrigued to not only see the Terps at their games, but to see what Nima would be wearing on his feet. During this time is when Nima identified Eric Ayala, who would later sign with the Terps. 

Running Man Challenge
In 2016, the Running Man Challenge was the most googled phrase. The internet’s second most viral sensation, which originated in the locker room of Maryland Basketball and it’s growth was aided by Coach Nima.


When Coach Nima joined the University of Maryland basketball program, he identified a need to unify the team under a mantra to the team focused on their goals. The team was tasked with holding each other accountable to these goals. Due to the increased importance of social media to promote the program in this era, #WeWill was utilized on all social media posts by the program and fans, and all the while, serving as a reminder to our team what their commitment to the program was. That season Maryland basketball set a regular season record in wins and advanced to their first NCAA tournament under Mark Turgeon. 

Staats Battle wins Coolest name in the NCAA Tournament

When the Wolfpack qualified for the first tournament in the Mark Gottfried era, Nima created a marketing campaign to guide Staats Battle to the ESPN National Championship for Coolest name in the NCAA Tournament!

Empowering Walk-Ons


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